Monday, June 25, 2007
Jupitermedia: Another Sign CAN SPAM Has Failed
Ever hear of Internet.com? Well I just got spammed by the company that is behind it, Jupitermedia Corporation. I got an email from Drew Jenkins whom I first thought was interested in discussing our joining their partner program which includes 130 sites. Well during our phone call, in which Mr. Jenkins admitted the email was unsolicited commercial email (SPAM). It turns out that to join the "Partner" program, you have to pay about $5,000 a month. Sounds like advertising or paid links, but not any kind of "partnership" as I understand the term. The list of partners they have is impressive. I wonder if the partners are aware that the company is using SPAM?
As I mentioned in my follow up message to Mr. Jenkins, if they have to use SPAM to get new "partners", it must mean that their advertising program really doesn't work very well, does it? I am just so shocked that a compay as large as Jupitermedia Corporation would permit employees to use spam in their marketing, but perhaps upper management doesn't know... yet! Here's the email I got:
-----Original Message-----
From: Drew Jenkins [djenkins@jupitermedia.com]
Sent: Monday, June 25, 2007 9:46 AM
To: djenkins@jupitermedia.com
Subject: Jupitermedia Commerce Partner Program
Importance: High
Dear Sirs:
I was on your website today and wanted to contact whoever handles your company's online marketing about the Jupitermedia Commerce Partner Program. We are a network of 130+ B2B websites for web developers/marketers, IT professionals, etc. Our network gets over 20 million unique monthly visitors each month.
Please have someone call me at 203-662-2839.
Jupitermedia
Jupitermedia (NASDAQ: JUPM) is the parent company for the Internet.com, Earthweb, Graphics.com and DevX network of over 130+ Websites (www.internet.com ). These wholly owned and operated properties generate in excess of 350 million page views with over 20 million unique users on a monthly basis. The Web properties offer news, resources, tools and information, downloads etc, to a Business-to-Business IT Management, web developer and professional user base. You can find additional site information and site demographics by visiting http://www.internet.com/mediakit/ and you should also find our commerce Partners page helpful- http://www.jupitermedia.com/partners/
Commerce Partner Program
Our Commerce Partner program launched nine years ago, is set up to direct our user base to our partner's Web site and to encourage them to take action. We do that by offering each of our partners an exclusive "space" that is defined on an INTERNET.COMMERCE navigation bar, which can be viewed on the Commerce Partners page http://www.jupitermedia.com/partners/. The INTERNET.COMMERCE navigation is also found throughout all the Web properties that make up the high page rank JupiterWeb network so it receives very prominent visibility. A typical program is set up to deliver 500,000 banner impressions per month, a minimum of seven million text link impressions per month for the descriptive term best indicating their exclusive offering-business model and also 75,000 skyscraper impressions. A listing on our partner page with a company profile is also included. An example of this would be the "domain registration" link we have for our Commerce Partnership with Domain Bank, one of our original partners dating back over nine years. These text links appear in the INTERNET.COMMERCE navigation box appearing on approximately 130+ JupiterWeb properties.
The Commerce Partnerships are $5000 per month but can be discounted for longer terms that are prepaid. If you are interested in taking it to the next step, please call or let me know via email when you would like to start or if you have any questions.
Best Regards,
Drew Jenkins
Director, Commerce & Licensing
Jupitermedia Corporation
23 Old Kings Highway South
Darien, CT 06820
203-662-2839 Phone
203-655-9582 Fax
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