Friday, July 31, 2009
Brands Missing
Brands Missing In-Store Marketing Opportunities (BrandWeek)
Reaching shoppers in the store is more important than ever, but retailers and brands need to team up to reach consumers at the shelf or miss important perspectives their partners can provide, according to "Enabling the Shopping Process: In-Store Marketing for the Empowered Consumer" by RSR Research.
Reaching shoppers in the store is more important than ever, but retailers and brands need to team up to reach consumers at the shelf or miss important perspectives their partners can provide, according to "Enabling the Shopping Process: In-Store Marketing for the Empowered Consumer" by RSR Research.
# posted by (hris @ 11:03 AM 
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