Thursday, March 04, 2010

 

Does SEM = SEO + CPC Still Add Up? (Search Engine Land)

I’ve found it annoying that over the years, more and more people use SEM to mean paid search, as if SEM excludes SEO. That’s not how I defined SEM â€" search engine marketing â€" back 2001. I’d still like to see the original definition retained. But I might be swimming against the tide.

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