Blog Optimization Blog: March 2006

Thursday, March 30, 2006

See A Snapshot of the Blogosphere

WorldBlogCenter.Com Provides Historical Snapshot of the Blogosphere

Press Release by: The World Blog Center

(openPR) - The World Blog Center (www.worldblogcenter.com) launched officially on 10th March 2006 and aims to bring together the world's greatest blogs within the span of one million square feet of virtual office space represented on its homepage as an office floor canvas. This space will be allocated to blogs based upon a number of criteria that the Center has outlined.

The world's best blogs in the fields of Business, Marketing, Media, Marketing, News, Computers, Software, Health, Travel, Culture, Entertainment and other industries are to be brought together by invitation in what is a highly prestigious virtual office location. There is a review process for all applicants in order to maintain quality and the Center aims to represent a broad range of industries and personal interest topics that will appeal to all website visitors.

Blogging has exploded in the past two years and at present there is a very huge, rich and diverse content base. Blogs are estimated to double every six months, with the current number of blogs at around 19 million. The World Blog Center wants the best amongst the blogosphere (the blogging world) to be recorded in a snapshot.

The Center is very particular about the overall make up of its tenants, as is stated on its webpage, "We have around 16 different categories into which blogs will be placed. Within these categories are a defined number of subtopics and niches for which we want to accommodate, at the most, three to five blogs... This allows us to provide a diverse range of blogs that cover a wide range of industries and personal interest topics. This also gives us a broad snapshot of the blogosphere."

The World Blog Center is expecting to complete its snapshot of the blogosphere by November 2006.

For more details contact:

The World Blog Center, 70 Brunswick Street, Stockton on Tees, Cleveland, TS18 1DW
Email: enquiries (at) worldblogcenter (dot) com
Web: http://www.worldblogcenter.com
Tel: +44 (0) 1642 345107

# posted by (hris @ 9:24 PM 0 comments

Tuesday, March 28, 2006

Bloggers Get New Forum To Blab About Blogs

BloggersHQ.com , a new bloggers community to help webmaster enhance their blogs and make money online

A new blogger community has been announced, helping webmasters to create and enhance blogs with professional tools.

[ClickPress, Mon Mar 27 2006] BloggersHQ.com is a new bloggers community gathering webmasters together and offering them innovative services in order to improve their blogs using professional tools, thus building traffic and make money from it. The forum structured layout is the natural environment in which BloggersHQ.com is developed in order to make members interaction easier.

People visiting BloggersHQ.com can find free resources to get help on how to start blogging, and a discussion place where to talk about blogs. In this way they can share ideas and get inspiration for new features to be implemented in their blogs.

Everyday new bloggers come in and help other webmasters improve their blogs quality and traffic. In fact the free link exchange service gives to webmasters the opportunity to obtain links for free thus developing traffic in time on the long run.

Moreover a download section is available, where webmasters can find and share free promotional tools. Using those tools on their blogs allow them to enhance their content quality and build traffic to the site, that is the primary target of every webmaster trying to promote their content on the internet.

BloggersHQ.com was launched on March 16 and since then new members join the community and sign up everyday.

A competition for members is available as well, letting them to win a Silver Mini iPod.

Furthermore webmasters can make money from their personal blogs by selling advertisement space, or selling their blog if they want so, thanks to the free market place in which they can interact. For instance, in this way new content can be acquired, or blog freelance writers can be hired.

As a plus, members are allowed to create a private or public image gallery, and create a blog if they dont have one. Thanks to BloggersHQ.com anyone can create their own blog and learn how to improve it.

For more informations on the free bloggers community or on how make money from a blog, visit the site http://www.bloggershq.com .

Contact:
Daniel John
http://www.bloggershq.com
admin@bloggershq.com

Company: Bloggers HQ
Contact Name: Dan
Contact Email: danielwilliams05@gmail.com

# posted by (hris @ 8:05 AM 0 comments

SEO Rulebook Creates It's Own Rules

SEO Rulebook Website Optimization Software

Press Release by: Net Business International

(openPR) - SEORulebook can help your website follow the complex and changing search engine algorithms at a blink of an eye. Best of all -- the software is completely Automatic. - The summary should arouse curiosity in the reader to read the rest of your press release. It is very important to make it interesting and not dull.

Being on top of the search engines means big business when it comes to Internet marketing. How to get on the top is a whole new story. Many people fail to understand onsite optimization in the SEO formula. To reach the top you must do more then just build incoming links and create more pages.

Keyword density plays an important and vital role to reaching the top. You always hear individuals saying "pick your keywords wisely" and "keywords are very important". Let me take a minute and teach you what they are talking about but first let me get you caught up to date about current keyword technology.

Things To Know And Remember

1. Search Engines No Longer Use Keyword Meta Tags
2. You No Longer Submit Your Keywords To The Search Engines For Ranking

Search engines use Keyword Density to determine your websites keywords. Keyword density is the number of times a specific keyword appears within your site.

If you have 100 words on your website and the word "mortgage" appears 4 times then you would have a keyword density of 4% for the keyword mortgage.

The most important keywords on your website are the Top 5 words with the highest density on each individual page as well as a collective summery of every website on the domain.

Things To Know And Remember

1. SEO Rulebook solves your keyword density issues.
2. Keyword density should fall between 3% to 4.5% per keyword.
3. The Top 5 Keywords are very important to your SEO efforts.
4. Your targeted keywords must be bolded or 'tagged' for the most ranking benefit.
5. Each individual page must have an optimized title that matches its keyword density.
6. Each title must meet specific length critical which Rulebook manages.
7. Each title must contain the targeted keyword.
8. Titles can contain no words in ALL CAPITAL LETTERS.
* Rules & Concepts According to SEO Professionals

Rulebook Saves Time & Does The Impossible

Imagine having to rewrite your website using all of these fundamental rules. Bolding every keyword. Rewriting your content until your targeted keywords have between 3% and 4.5% density each. Calculating page density to determine the best TITLE to use on every single webpage.

SEO Rulebook solves all of these problems for you at a click of a button - instantly. Even if you do it by hand you are bound to look over keywords to bold and make human errors while Rulebook is analytically perfect.

Other helpful information regarding SEORulebook be found at:
http://www.seorulebook.com

For More Information Contact:

Net Business International
http://www.seorulebook.com

[Editor's comments: In my opinion, most of what this company is saying is either misleading or just plain wrong. If someone can show me a "before and after" example not owned or controled by the company, I would be interested to hear about it, but in general what good information they offer is available many other places for free. (hris ]

# posted by (hris @ 7:39 AM 0 comments

Sunday, March 26, 2006

Republican Domain Re-direction Looks Stupid, Petty

I just got a message that someone had posted on a forum:

This fall's US Senate campaign in the state of Tennessee will likely be between Republican Ed Bryant and Democrat Harold Ford Jr. Both are currently in the US House of Representatives.

I just read that Bryant's campaign registered the domain name www.FordforSenate.com. If you type that in you go to the Bryant campaign web site.

If you're so inclined to complain, here's Bryant's contact info:

Ed Bryant for Senate
5214 Maryland Way Suite 304
Brentwood, TN 37027
Phone: 615-373-2327
Fax: 615-373-9851
Email: info@edbryantforsenate.com

Leave it to a politician to make themselves look stupid. Do they think that someone looking for Ford will then be interested in Bryant? Do they think this will sway voters? I think the petty meanness of this action WILL help to sway voters, but not as intended.

(hris

# posted by (hris @ 7:25 PM 0 comments

Saturday, March 25, 2006

Virtual Blog Center Has One Million Square Feet Of Virtual Office Space

Major Blog Companies Take Up Virtual Office Space at WorldBlogCenter.Com

Press Release by: The World Blog Center

(openPR) - Stockton, CL (PRWEB) March 23, 2006 -- Business Week Online (www.businessweek.com), BloggingSystems (www.bloggingsystems.com), RealtyBlogging (www.realtyblogging.com), 21Publish (www.21Publish.Com) and Travellerspoint (www.travellerspoint.com) have occupied virtual blog office space at the World Blog Center (www.worldblogcenter.com) - a snapshot of the world's best blogs captured in a virtual office floor canvas.

The World Blog Center (www.worldblogcenter.com) launched officially on 10th March 2006 and aims to bring together the world's greatest blogs within the span of one million square feet of virtual office space represented on its homepage as an office floor canvas.

The world's best blogs in the fields of Business, Marketing, Media, Marketing, News, Computers, Software, Health, Travel, Culture, Entertainment and other industries are to occupy space in what is a highly prestigious virtual office location. There is a review process for all applicants in order to maintain quality and the Center aims to represent a broad range of industries and personal interest topics that will appeal to all website visitors.

Business Week Online is the web version of the well-known and excellent periodical Business Week magazine. BusinessWeek was first published in 1929 and is owned by McGraw-Hill. The publication provides in-depth coverage of the latest trends in technology, finance and management. It reports on news, ideas and trends affecting industry and the economy for those in business management, with national and international coverage. Each of the blogs in its current network has its own individual office spacelet at the World Blog Center.

Blogging Systems (www.bloggingsystems.com) is a blogging platform provider serving real estate brokers, and it recently announced the availability of it's newest version of Community Publisher, its flagship blogging platform. The platform facilitates turn-key community blog networks for the lending and real estate industries.

Richard Nacht is the founder and CEO of Blogging Systems. Richard has over twenty years in the real estate, finance and technology development industries. Dr. Rafiq, who operates the Center, stated "We are very happy to accommodate Blogging Systems at the World Blog Center. The company is at the forefront of pushing blogospheric expansion and provides a great service for the real estate sector. We are particularly looking for companies that are contributing to Web 2.0 and which have a unique angle in their approach."

RealtyBlogging (www.realtyblogging.com) is an online community powered by the Community Publisher platform and provides tips, advice and guidance to the real estate sector on how to blog effectively.

21Publish (www.21publish.com) is an application hosting provider for blogging communities. The company was founded in 2004 and maintains operations in the United States and Europe serving customers like Amnesty International, McGraw-Hill, Mercury Interactive, leading German airline HLX, and thousands of small- & medium-sized communities. 21Publish was founded by Stefan Wiskemann who formerly co-founded both 20six and ricardo.de, the European Internet-Auction company that went public in 1999, before merging with QXL to become QXL ricardo plc.

Travellerspoint (www.travellerspoint.com) is an online blogging community website. The idea started in an MSN Messenger discussion in mid-2002 between Samuel and Peter Daams, and the site was launched only three months later. The goal of Travellerspoint is to create an international meeting point for travellers worldwide, whether they are planning their travels, currently travelling or have returned from their travels and want to stay in touch with (or find) those travel friends they met while travelling in the past.

Center manager, Dr. Rafiq stated, "We are really pleased with our new tenants. All of them are focused upon promoting social marketing and either use or offer state of the art blogging platforms."

The Center is expecting many other big blog names to be taking up occupancy very soon and indicated that there has been a lot of interest in the idea. The Center offers virtual floor space at a rate of $1 per 100 sqare feet, and has already filled a tenth of its capacity.

Tenants will benefit from the prestige associated with the virtual office space on a premium domain name, and for many up and coming blogs it will be a valuable source of traffic. Other benefits that the Center has outlined on its website include the acquisition of peerage by lesser known blogs by being associated with more popular blogs from similar industries, and also becoming a part of Internet history by being one of the 2500 or so blogs that will eventually make it into the Center. Blog office space in the World Blog Center is expected to be full by November 2006.

If you want some high profile exposure for your blog, it might be an idea to go to www.worldblogcenter.com and reserve your blog office space now as this is showing the signs of becoming a huge success.

For more details contact:

The World Blog Center, 70 Brunswick Street, Stockton on Tees, Cleveland, TS18 1DW
Email: enquiries@worldblogcenter.com
Web: http://www.worldblogcenter.com
Tel: +44 (0) 1642 345107

[Editor's comments: My god, I just looked at this site and it's just a variation of the pixel ad sites...! What's funny is their claim that "you cannot buy your way in." to make it seem like it's worth their excessive fees for advertising.

Like the other pixel ad sites, the small blocks are $100 each. What's also funny is that they make it seem like they already have a number of paying advertisers, but I doubt that most are... (hris ]
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# posted by (hris @ 9:46 PM 0 comments

Friday, March 24, 2006

Pundits Poo-Poo Google Print, Possibly Prematurely

Whoa, it seems that Google's first attempt to enter the print advertising world was not a hit right from the start.

http://www.searchengineguide.com/searchbrief/senews/007136.html

http://www.marketingpilgrim.com/2006/03/not-all-google-touches-turns-to-gold.html

http://www.businessweek.com/technology/content/mar2006/tc20060324_251660.htm

My, how quickly we are to condemn a first effort...! I was just reading an article today in 2/7/06 DM News about this and realized the vast potential of what Google is trying to do.

They should have purchased ad space in the same style as their on-line ads and put that up for bid right into AdWords. Small, deftly-worded ads that move from the online world to the off-line world complete with the Google brand. Once they make this kind of adjustment and stop trying to fit into the existing format they will have another winner, IMO.

It would be SO AWESOME to have our AdWords ads start to appear in newspapers and magazines like they do now on the content networks, and aside from the additional exposure, there's NO CLICK FRAUD! Plus we get to reach all those people that don't mind killing trees to get their daily fix of news.

I webmaster for a small Minnesota newspaper, The Watchdog News (http://www.watchdog-news.com) and I am going to suggest to the editor that we adopt the same type of ad format with content-related ads that you see from Google and other providers. Don't tell me I'm the only one that sees the potential here and the slap-your-head, simplicity of the concept...?

Hey, I dusted off the crystal ball, and guess what I just saw? HDTV sets in just about every home. No surprise there, but what DID take my breath away was seeing some content on those beautiful screens along one site of the screen and it looked to me to be damn 160x600 skyscraper ads!!! I couldn't make out if it was Gooooogle or Yahooooo! but I would lay some money on which one it will turn out to be... :-)

(hris

# posted by (hris @ 6:33 PM 0 comments

Dog Blog Barks About Boutique, Business, and Brand

BarkSlope.com Launches Dog Blog to Increase Brand Loyalty and Solve Search Engine Optimization Challenges

BarkSlope.com releases a blog about current dog news and trends. First E-commerce dog boutique to release a blog on the Yahoo Store Platform.

Chicago, IL (PRWEB) March 23, 2006 -- BarkSlope.com, one of the internets leading dog boutiques, officially launched the Bark Slope Dog Blog last month. BarkSlope.com is one of the first dog boutiques in its class to offer an active blog to its customers.

We see the dog blog as a great way to increase our online presence and authority within the dog community. We want to be seen as a recognizable resource, not just a retail store, says Bark Slope President and resident blogger, Kim Zlatin. The dog boutique industry is very crowded and we wanted to set ourselves apart from other online boutiques; the blog was the perfect opportunity to do just that.

Blogs are increasingly beating out e-commerce and corporate websites in search engine rankings. Since they are informational in nature, blogs are considered a search engine friendly form of website promotion. Blogs include fresh content that not only fare well with the search engines, but they tend to draw repeat visitors to a website.

The Bark Slope Dog Blog will focus on important dog related news and trends and will also cover lighter topics such as dog related events and fashion tips. There are many dog blogs in existence, but few, if any, are attached to a high-ranking E-commerce site. While it is common to find these blogs speaking from a dogs perspective, the Bark Slope Dog Blog will be written from the perspective of a modern dog owner and entrepreneur. The blog will be updated on a regular basis to ensure that the subscribers have fresh reading material of interest to them as well as helping to increase the recognition of the Bark Slope brand.

About BarkSlope.com:
www.BarkSlope.com runs on the Yahoo! Store Merchant Solutions platform and has been online since June of 2005 offering high end dog products including http://www.barkslope.com/dog-beds-main.html dog beds, http://www.barkslope.com/dog-carriers.html dog carriers, bowls, spa items and http://www.barkslope.com/dogclothes.html dog clothing to clientele with discriminating taste. The Bark Slope Dog Blog is the first in a series of innovative marketing strategies aimed at increasing website traffic and brand loyalty for Bark Slope.

George Zlatin
BARK SLOPE
773-572-8222

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# posted by (hris @ 4:06 PM 0 comments

Thursday, March 23, 2006

Click Fraud Spawns Free Protection and Prevention Clinic

MarketingExperiments.com Web Clinic to Address Click Fraud Protection and Prevention

March 29th clinic will discuss how online marketers can combat click fraud when running pay-per-click campaigns

[ClickPress, Wed Mar 22 2006] How can a company combat click fraud when running pay-per-click (PPC) marketing campaigns? How can it minimize the chance of being targeted and find out if it has already been paying for fraudulent clicks?

These questions and more will be answered at the next MarketingExperiments.com (MEC) Web Clinic, to be held Wednesday, March 29, 2006 at 4:00 p.m. EST. The 60-minute teleconference is offered to interested parties free of charge, with prior registration requested.

The genesis of this Web Clinic came when we at MEC thought we might have been victims of click fraud ourselves, said Nick Usborne, senior editor at MEC. We set out to answer some serious questions about click fraud and found answers that we think every online marketer should know about in order to protect themselves and their business. PPC campaigns can be an integral part of a marketing plan, but as awareness of click fraud grows, it is becoming necessary to learn how to protect both the integrity and the return on investment of online campaigns.

During the Web Clinic, MEC analysts will share the findings of their research as presented in a 10-point plan. This plan offers information on minimizing a companys likelihood of becoming a victim of click fraud and also provides instructions on identifying click fraud attacks as and when they occur.

Those interested in attending the free clinic can sign up at www.marketingexperiments.com/webconf or by e-mailing editor@marketingexperiments.com.

MarketingExperiments.com, an online research laboratory, has been named one of 2005s best online marketing sites by KnowThis.com and is dedicated to discovering what really works in Internet marketing. MarketingExperiments.com tests every conceivable methodology to determine which online strategies and tactics are the most successful to improve conversion, drive traffic and sell product. Results of its experiments are published online in the Marketing Experiments Journal.

About MarketingExperiments.com
MarketingExperiments.Com is an online marketing research laboratory dedicated to discovering what really works in Internet marketing. MEC engages in primary and secondary research and publishes results in the Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments.com is a member of the MEC Labs Group and a division of Digital Trust, Inc. For more information, please visit www.MarketingExperiments.com.

MarketingExperiments.com Media Contacts:
David Politis, Politis Communications, 801-523-3730(work)/801-556-8184(cell), dpolitis@politis.com or
Curtis Gasser, Politis Communications, 801-523-3730, cgasser@politis.com

# # #

Company: MarketingExperiments.com
Contact Name: cgasser
Contact Email: cgasser@politis.com
Contact Phone: 801-523-3730

# posted by (hris @ 6:28 PM 0 comments

Sunday, March 19, 2006

Search Innovation: Froogle, Video Search, Live Search, and Mindset

The Bold And The Beta: Two Approaches To Search Innovation

by Gord Hotchkiss, Thursday, March 16, 2006
AS SEARCH INNOVATION ROLLS OUT to the user, the beta release has been a tried and true way of testing the waters. Currently, there are dozens of different flavors of search in beta, including a significant portion of Google usability. Beta releases were originally a quality assurance exercise, allowing real users to identify bugs in a new product.

Today, the advantage of beta in search is that it's a relatively low-risk way to test the appeal of new search functionality and interfaces with real users. Beta release is to technology as a test market is to advertising. A beta interface can be thrown up without impacting the main site, which continues to produce the bread and butter revenue. The hope is, of course, that word of the beta will spread virally through the Internet, and the developer finds its beta release turn into the next big thing online. You pretest with users, find you have a home run, and when the time is right, you throw the switch, incorporating some or all of the new technology into your mainstream product.

The beginning of Google was a classic study in how a beta release can introduce a hot new upstart. Google was in beta forever, and had attracted a significant chunk of the search market before it ever was officially released. Use of Google spread virally like wildfire through the academic and journalist communities, eventually cracking the mainstream as the word spread. The beta campaign worked like a charm, and by the time Google was mainstream, it had so much momentum it never looked back.

Since then, every search player has thrown new technology up as a beta, to see what sticks, and hopefully, takes off to become the next flavor of Google. Notable beta candidates currently are Google's Froogle (another perennial beta release) and Video Search, Microsoft's Windows Live Search and Yahoo's Mindset. Each hopes that it will be the next big thing. Given the stakes that are up for grabs in search, I'm not sure beta release is the best way to get the next big win. Here are some reasons why:

Beta Users Are Early Adopters

The beta user is not your typical animal. They tend to be more risk tolerant and patient with bugs, and are the early adopters. This audience works well if your beta release objectives are bug tracking, but not so well if you're trying to gauge a potential market buster.

Search is now mainstream; it's crossed the chasm. The classic Google success story took place when search was still in the domain of the early adopter. Today, to gain market share, you have to introduce technology that appeals to everyone. I tend to be an early adopter. My wife is a classic online pragmatist. I'll fool around with new technology, and I think some of the stuff in beta is pretty cool. But it's not my loyalty you have to win, it's my wife's, and she doesn't even know Google Labs exists, let alone is willing to take the brainchild of a Google engineer for a test drive. If you're using beta users to pretest market potential, you're probably getting the wrong feedback.

The Competition Can Peek Under Your Kimono

Search is a hot space now. In the original days of Google, search had the advantage of not being under the microscope, so a beta release of a new engine had a chance to build up some user momentum before it was attacked and reverse engineered by the competition. In Google's case, not only was it not reverse engineered, but Page and Brin couldn't even sell the technology to the competition. The same is not true today. Literally weeks or days are all it seems to take before the competition jumps on a new development and introduces its own version. As an example, Windows Live Search has its own version of Google Earth satellite imagery built into the interface.

When you're penetrating a mainstream market, every day you can hold an advantage over the competition is significant. The longer something remains in beta before it becomes a significant advantage to your main user base, the longer your competition has to even the playing field.

There's Too Much Beta And Too Little Innovation

A beta product will only become a blockbuster if it significantly ups the ante in terms of just plain coolness or usability. Today, everything gets thrown in beta, and, in many cases, there's just not enough motivation to cause even early adopters to give it a second look. We're being inundated with new beta releases and I personally can't keep up. The chance of one of these spinning enough momentum to gain market share is infinitesimal at best. There's very little that's really buzz-worthy right now. The last thing I saw that was pretty cool in new search interfaces was Yahoo's Mindset, but that's generated virtually no attention even in the search biz. After taking Windows Live Search for a test drive, I found it reasonably buzz-worthy as well, but time will tell if it will gain much attention in its beta release.

It's Time For Boldness, Not Beta

This might not be the time to play it safe in the search biz. It's time for locked doors and midnight brainstorming, huge leaps forward and blow-your-socks-off functionality. It's time for monumental, not incremental, improvements. Spoon feeding us innovation through never-ending beta releases might not be the way to go. The irony is that now, when there's significant dollars at stake and risk is greatest, the only way to win might be to take that risk head-on and gamble big.

Gord Hotchkiss is the president of Enquiro, a search engine marketing firm. He loves to explore the strategic side of search and is a frequent speaker at Search Engine Strategies and Ad:Tech.

Search Insider for Thursday, March 16, 2006: http://publications.mediapost.com/
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# posted by (hris @ 6:19 PM 0 comments

Friday, March 17, 2006

SEO Works, Is Fairly Easy, And Does Not Have To Be Expensive

When Time Is On Your Side: The Power of SEO

by Linda Fisk, Friday, March 17, 2006
ALTHOUGH PAID INCLUSION PROGRAMS AND paid search campaigns provide the most immediate marketing results, SEO strategies generally provide the most cost-efficient and the most consistent traffic. So, when you have only a modest marketing budget to work with, start by optimizing your site through smart SEO strategies. And, to maximize the visibility of your site in all search results--paid and natural--it's smart to implement both paid and natural search strategies.

Most marketers are aware that search is the No. 1 navigation method used by online consumers to find information on the Web. To be competitive online, it is increasingly important that marketers ensure that their sites are included in natural search results, as well as paid search results. And, with four primary engines representing 94+ percent of all search activity, it's not only a crucial part of a smart online marketing effort, it's feasible for all online businesses.

Organic, or Natural SEO: Because most search engine referrals come through organic, not paid, listings, online marketers cannot afford to neglect natural search engine optimization (SEO). In fact, JupiterResearch estimates that natural search indexes generate 87 percent of commercial referrals from search engines. So, although it requires a bit more work, ultimately, to maximize your site's accessibility as an information choice to consumers, it's important to take the time to employ smart SEO strategies.

SEO strategies generally include the enhancement of a site's architecture, copy, and structure to ensure that search engine spiders are more likely to see and select your site's pages for search requests. In 2005, Scripps Networks Interactive embarked on an ambitious project to significantly enhance the visibility of all our Web sites across all major search engines in natural search. Fortunately, with the guidance from our interactive agency, 360i, we quickly implemented a number of operational strategies to help the visibility of our sites' content across all major search engines.

The goals for Scripps Networks Interactive's SEO project in 2005 included:

Increase number of pages indexed in the major search databases
Increase the number of first page rankings across the major search engines relative to target keywords/phrases
Increase traffic to sites from the algorithmic (natural) search placements
Lower the cost of audience acquisition for all sites
SEO Strategies: A successful SEO project usually requires changing site infrastructure, content, and linking strategies. Some of the strategies we implemented to optimize the visibility of our websites across all major search engines included:

Keyword research: we learned what keywords are most often used to access our sites and what content people most often search for within the framework of our sites.

Tag Authoring: we created a process the ensure that the most appropriate keywords and phrases were included in all meta tags, alt tags and title tags.

Content Enhancement: content is one of the most important aspects of search engine optimization, and considerations included:

Keywords used in headings
Paragraphs or sentences used to describe various sections or services
Ensuring high-value keywords are used frequently
Placing keywords within hyperlinks
Creating themed pages or sections dedicated to particular topics
Integrating more targeted keywords in the title tags, meta tags and alt tag

Of course, with the help of 360i, we utilized specific techniques unique to our content management system and the content of our sites that certainly helped maximize our results. In fact, the list of specific strategies and tactics employed to ensure that our SEO execution was successful is about a 20-page dissertation. We started seeing small results immediately and, after a year of focused efforts, we are now reaping larger rewards

SEO Results: In 2005, our monthly average search traffic from the top five search engines on all sites increased by 27 percent from our benchmark measure. And, combined across all properties, search engine rankings improved 43 percent for the targeted keywords. And, perhaps most importantly, first-page rankings increased 48 percent. Of all the brands, DIYNetwork.com and FineLiving.com had the greatest gains in rankings, with increases of 70 percent and 63 percent respectively, although rankings increased or maintained position for 91 percent of all words across each of Scripps Networks brands online.

One of the most important and effective SEO strategies we implemented in 2005 was the creation of "content pages" for all sites. In September, following the indexing of content pages, rankings improved significantly across all properties.

So, although SEO strategies generally require changing site infrastructure, content, and linking strategies--which means quite a bit of work, and the full impact of results is not immediate--it's worth it. For the most cost-efficient and the most consistent traffic, you can't beat a smart program of SEO enhancements.

Linda Fisk is vice president, online marketing and analytics, at Scripps Networks Interactive.

Search Insider for Friday, March 17, 2006: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=41132

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# posted by (hris @ 6:10 PM 0 comments

Thursday, March 16, 2006

Domain Names Can Be Valued And Analyzed

DomainsBot Labs Offers Free Solution for Valuing, Analyzing Domain Names

New Tools and Reports Demystify Keyword Trends, Characteristics of Valuable Domains, and Secondary Market Trends

Rome, Italy and New York, NY (PRWEB) March 16, 2006 -- DomainsBot, the well-known provider of domain name information, recently launched four new offerings from DomainsBot Labs, including tools that show graphical domain name keyword relationships and popularity trends, and reports that provide an analysis of what makes domain names valuable on the secondary market.

DomainsBot Labs can be found [http://www.domainsbot.com/labs here

The centerpiece of the new labs offerings is two in-depth reports written by Domainsbot COO, Emiliano Pasqualetti, with assistance from DomainsBot Chairman of the Board, Antony Van Couvering, that investigate how length, number of keywords, and parts of speech affect domain name value in the secondary market. The first of their kind, these analyses reinforce some general assumptions about secondary market domains, such as the correlation between shorter domains (fewer characters and keywords) and value, while also revealing some unexpected trends. For example, one-keyword domain names longer than 2 characters gain in value as the grow longer, up to about 8 characters, and domain names with keywords that are nouns are very valuable, with the average value of a one-keyword noun domain at $100 more than a verb, and $500 more than an adjective.

Many of our customers use our service to find good domains available on the secondary market, but until now, there had not been any in-depth studies on what makes a domain name valuable, said Max Ralli, DomainsBot CEO. There are several components that one can look at to guess the value of a name, and most people instinctually know that shorter domains without numbers and hyphens are most valuable, but buyers and sellers have had to go on their gut. Here we offer them a free, tangible yardstick for evaluating domain names and domain portfolios.

Also available from the labs are tools that show trends in and relationships among domain name keywords, all with the DomainsBot signature clean and intuitive design. Word Trends shows trends in the use of keywords in registered domains over time. For example, domain names containing the word blog have nearly doubled to more than 60,000 between April and November of 2005. Word Trends can also shows the relative popularity of a keyword in comparison to other keywords. Search Cloud, another interesting live tool, examines the relationship between keywords among registered domains by displaying in an easy-to-understand graphical cloud other keywords most often used with the original keyword. Finally, Split-It shows the possible keyword elements of any domain and which of the possibilities is the likeliest. For example, domainsnow could be domains now, domain snow, or even (though less likely) do mains now.

DomainsBot Labs is the development arm of DomainsBot and a constant locus of innovation. DomainsBot makes the search for an available domain name easy by offering real, dynamic, ranked results, including domain names that are available, expiring, and for sale. Using a combination of syntactical, statistical, and human feedback mechanisms, DomainsBot suggests alternative domain names when a customers first choice is already registered. Powered by the proprietary FirstImpact technology, DomainsBot learns as people use it, getting smarter, more knowledgeable, and returning increasingly better results. You can learn more about DomainsBot Labs here

About Domainsbot
Founded in 1999 in Rome, DomainsBot is a well-known source for domain name search and suggestion information on the Internet. With the introduction of the self-learning FirstImpact domain name search technology, DomainsBot offers a powerful new way to search for domain names, returning ranked domain suggestions that embody the ideas and concepts sought by the customer, often providing a better domain name than the customer's initial search. The DomainsBot technology is also available to registrars and aftermarket auction websites via XML. For more information, visit DomainsBot.com [http://www.domainsbot.com

Visit the website at www.domainsbot.com

70 Podcast Related .com Domains To Be Auctioned On Ebay - $225,000

PALM SPRINGS, Mar 15, 2006/ In light of the recent PodcastPickle $1.5 Million podcast domain auction on ebay, others are following suit, listing the second largest podcast .com domain group on eBay for $225,000. Poised to have a following of 10 million by 2010, podcasting is just in its infancy but is growing at an exponential rate. Multiple six figure offers have come close to meeting the auctions "buy it now" purchase price but the domains are still on auction, with an estimated end date of March 22.

The owner of the domains, Kevin Lafferty says, "In order to be a player in the podcasting industry it is important to also have the web presence to back it up."
Podcasting is the information source of the future and will undoubtedly evolve into one of the largest online events.

Contact: Kevin Lafferty, kplafferty@verizon.net

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# posted by (hris @ 10:56 PM 0 comments

Get Links And Hope They Retain Value...

AuthorityDomains.com Offers Everyday Webmasters Access to Advanced Search Engine Marketing Strategies and Solutions

Valencia, CA, March 16, 2006 --(PR.COM)-- Recently launched, AuthorityDomains.com offers a one-stop solution to those looking to improve their websites search engine rankings.

AuthorityDomains.com allows webmasters to enroll in programs that make use of advanced statistical analysis based on patent applications and research papers published by major search engines. These programs allow a website to achieve high search engine rankings for targeted keyword phrases.

One of the main services AuthorityDomains.com provides is customized link packages. Their expert staff works with customers to acquire quality links from relevant website owners. When done correctly, having multiple websites linked to a customers site will dramatically increase its overall popularity in major search engines.

Marcela De Vivo, President of Authoritydomains.com explains, Having worked in search engine marketing for over 7 years, we saw what was most needed by webmasters, so we set out to offer these services.

AuthorityDomains.com provides free consultation with customers to produce an easily understandable roadmap to high search engine rankings. Every website requires a unique marketing approach. We want to empower our customers with the information they need to succeed online, says De Vivo.

AuthorityDomains.com recommends several unique programs depending on the dynamics of a customers site.

Custom Link Packages: Instead of selling standard, pre-packaged links, AuthorityDomains.com creates a custom package of links for each and every customers request. The links are placed on sites that are relevant to the customers site. These links are not identified as paid or sponsored, and are in high traffic areas of the site that will produce the best results. Customers can request a link package proposal free of charge, customized to their specific needs.

Article Writing and Submissions: AuthorityDomains.com employs professional content writers who produce optimized content that are relevant to a customers website. These articles are optimized with targeted keywords and are distributed to hundreds of websites who will republish them, with a link to the customers domain. Customers use this program to drive traffic and brand awareness to their sites.

Links from .EDU sites: Authoritydomains.com offers links from education sites which are considered to be highly valuable. Many search engines consider these sites to be trusted, so links from .edu sites can confer authority points to sites that they link to.

AuthorityDomains.com also offers patent evaluations, blogs, and articles about search engine marketing. Analysts are available to review a website for free, and make suggestions to improve a sites rankings.

AuthorityDomains.com offers much needed services that make a search engine marketers job a lot easier and more effective, says De Vivo.

For additional information about AuthorityDomains.com, please visit: http://www.authoritydomains.com or contact Marcela De Vivo by calling (818) 482 7562 or emailing marcela@authoritydomains.com

About AuthorityDomains.com
AuthorityDomains.com is a link building and internet marketing firm that offers services for other internet marketers and website owners to promote their products. They offer different methods for link building, as well as articles and information relevant to the search marketing industry.

Contact:

Marcela De Vivo, President
AuthorityDomains.com
(818) 482 7562
marcela@authoritydomains.com
http://www.authoritydomains.com

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# posted by (hris @ 10:04 PM 0 comments

IAWMD Webmasters Enticed With Partner Incentives

SEARCHFEED.COM ANNOUNCES PARTNERSHIP WITH INTERNATIONAL ASSOCIATION OF WEBMASTERS AND DESIGNERS (I.A.W.M.D.)

Wellington, FL 3/15/2006 5:18 AM GMT (TransWorldNews)

BRIDGEWATER, N.J. March 7, 2006Searchfeed.com, a leader in Pay Per Click (PPC) search advertising, has partnered with the I.A.W.M.D., an association with over 350,000 members and affiliates in 145 countries worldwide. The I.A.W.M.D. formed a referral partnership with Searchfeed.com to make sponsored content and traffic monetization services more readily available to its large membership base.

"Webmasters in the I.A.W.M.D. commit to better site design as well as further advancements in web development," said Darin Carter, founder of the I.A.W.M.D. "By partnering with Searchfeed.com we are better able to offer webmasters in our association additional services in line with these goals, such as advanced content integration methods that match the design of a webmasters' site."

Searchfeed.com's services will be available through the main I.A.W.M.D. site (www.IAWMD.com). Webmasters that join Searchfeed.com through the I.A.W.M.D. will receive an additional 10% revenue share to further monetize their current site traffic through the addition of relevant search results. Advertisers signing up through this offer can also receive a 10% match on initial deposits up to $500.

"This partnership gives members of the Association increased access to content integration services that coincide with their sites' needs," said Christopher Cyriax, Searchfeed.com senior business development specialist. "Searchfeed.com offers a PPC partner program that provides webmasters with more control over added content and over their sites' revenue stream."

Searchfeed.com encourages partners to uphold high web development standards to further maintain a more advanced distribution network for both advertisers and Internet users. Current Searchfeed.com partners that join the I.A.W.M.D. will receive a free Premium Service Review of integrated content on their site. If you are a Searchfeed.com partner and would like further information on this offer, please email PartnerSupport@Searchfeed.com or call toll free 866.722.9951.

About Searchfeed.com

Searchfeed.com, a leader in Pay Per Click search advertising, provides online advertisers with a cost-effective, easily tracked method of generating sales leads while offering small-to-medium sized Web publishers a better way to monetize Internet traffic. By establishing relationships with thousands of leading websites and portals, the Search feed.com advertising network facilitates over billions queries each month. For more information about Searchfeed.com, visit www.Searchfeed.com or call (866) 722-9951

About the I.A.W.M.D.

iawmd.com@gmail.com
www.iawmd.com

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# posted by (hris @ 7:38 AM 0 comments

Wednesday, March 15, 2006

Viral Marketing Campaign Sickens Thousands, CDC Baffled

MarketingSherpa 2006 Viral Advertising Survey Seeks Viral Marketing Campaign Submissions

MarketingSherpas 2006 Viral Marketing and Advertising survey and Hall of Fame seeks entries for a survey of viral marketing techniques, plus submissions for best viral, word-of-mouth advertising campaigns for our updated review of viral marketing techniques and Viral Advertising Hall of Fame. Deadline for campaign submissions is March 22, 2006 at 06ViralMarketingSurvey.MarketinSherpa.com.

Warren RI (PRWEB) March 15, 2006 -- MarketingSherpa needs agencies and companies using viral marketing and advertising to participate in this years survey on Viral Marketing, and to submit their best viral marketing and advertising campaigns for the 2006 Viral Advertising Hall of Fame, at http://06ViralMarketingSurvey.MarketingSherpa.com. "Last year, we conducted the first survey, gathering practical information and data about Viral Advertising. We were blown away by participation from more than 2,400 survey participants," explains MarketingSherpa's Publisher Anne Holland. Were interested in seeing year-over-year data, as well as this years most successful viral marketing campaigns. The survey results will be available for free at MarketingSherpa.com and will be sent to everyone who participates in the survey: http://06ViralMarketingSurvey.MarketingSherpa.com. The survey deadline is March 17th; for campaign submissions, March 22nd.

The 2005 Viral Advertising Showcase highlighted 12 viral marketing campaigns from BBC Learning, Mazda Motors UK, BMG/RCA, Jewelry.com, QuickyMart, Switch Interactive, Brawny Towels, Virgin Records, Big Blue Squid, Dr. Comenge, World 66.com and the British Governments Adult Sexual Health Campaign. Last years report helped make clear what Viral Marketing is and separated its impact from buzz, evangelism and influencer marketing. Viral Marketing techniques are promotional campaigns that spread 'like a virus' because of the interesting nature of the content, which might include games, video, audio, quizzes, polls, humor, sweepstakes, contests, etc. The campaign usually draws people to a specific page or microsite built especially for that purpose.

About MarketingSherpa
MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals. The firm's new Case Studies are read by more than 173,000 professionals every week. Visit the award-winning site http://www.MarketingSherpa.com.

# # #

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# posted by (hris @ 11:31 AM 0 comments

XMS Email Transfer Agent To Fill 1M Inboxes Per hour

Aarvis LLC Announces a More Effective Approach to Email Marketing

Aarvis announced today that they will be providing personalized email marketing products and services to businesses of all sizes.

New Hartford, NY (PRWEB) March 15, 2006 -- Aarvis LLC, (www.aarvis.com) an email-marketing firm based out of New Hartford, New York announced today that they will be providing personalized email marketing products and services to businesses of all sizes.

Aarvis provides an email-marketing product called Campaign Intelligence (CI) in a web-based hosted product or an installed software product. (CI) enables a client to build and manage email lists, create powerful email campaigns and track the results of those campaigns.

Aarvis has enabled their clients to directly connect to their customers databases through Microsoft SQL server, PostgreSQL, Oracle and MySQL via a JDBC Driver. No longer do you have to upload your current database information to an online server. This reduces time and increases security by keeping client information where it continues to reside today.

Aarvis also has a revolutionary JAVA based email server/message transfer agent called XMS. This prevents a company have from having to purchase multiple servers for email campaigns. XMS has the ability to deliver up to 1 million emails per hour, increase deliverability, perform bounce management and handle unsubscribes seamlessly.

Copyright 2006, Aarvis LLC, its licensors and affiliates. All rights reserved.

###

Press Contact: Shaun Kelly
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# posted by (hris @ 7:56 AM 0 comments

Search Engine Ranking Myth Perpetuated

SMEs Ignore Search Engine Importance and Lose Their Share of £19.2 Billion Online Sales

49 per cent of SMEs might never be found online due to their disregard of the importance of search engines.

(PRWEB) March 15, 2006 -- Almost half of all small and medium sized enterprises (SMEs) do not submit their web sites to search engines, research carried out by Fasthosts (http://www.fasthosts.co.uk ) has found. Additionally, a massive 66 per cent of internet users and potential customers indicated that they only looked at the first two pages of search results. These two findings mean that most small businesses may never be discovered online, resulting in loss of revenue every day they are not visible on the web. Fasthosts SMEs On The Web survey asked more than 2,000 SMEs about their search engine practices, attitudes towards sponsored links and favoured search engines.

In 2005, UK consumers spent £19.2 billion online on goods and services and that figure is forecast to grow by 36 per cent in 2006 (IMRG). Consumers use search engines as a first point of call to search for products and services, and 89 per cent of respondents stated that Google was their search engine of choice. However, companies need to ensure a high listing within the natural results on the left hand side, as 30 per cent of respondents indicated that they never click on sponsored links.

Our study once again shows the importance of search engines. In 2006, no business can afford to be invisible online, yet too many SMEs are, commented Andrew Michael, CEO, Fasthosts. I was amazed to see that SMEs are not considering how much they personally use search engines when it comes to the importance of ranking for their own company. If you are not listed on Google, your web site might as well not be online, he added.

Fasthosts TrafficDriver offers a free search engine submission service with its business web hosting package. The package includes an easy to use site creation tool and automated monthly search engine submissions - furthermore it has integrated advanced search engine optimisation to establish and improve sites search rankings. By using these Fasthosts tools companies can create an online presence and generate traffic within days.

2094 businesses participated in the online survey carried out during January and February 2006 by Fasthosts. 49 per cent of respondents admitted that they do not submit their website to search engines, which accounted for 1,026 votes. To take part in the survey, and to see the full results, please visit http://www.fasthosts.co.uk/poll/.

About Fasthosts
Fasthosts (http://www.fasthosts.co.uk ) is the UK's largest independent hosting company. Based in the UK, and operating 24x7 from their dedicated UK data centres, Fasthosts keeps over 1 million domains running smoothly and ensures over 6 million emails are delivered safely each day. All Fasthosts services can be self-managed through the award winning Fasthosts web-based control panel, enabling customers to set up and manage new websites, email accounts, databases, and other hosted services online. Fasthosts was voted the number one webhost by tophosts.com in September 2005; won the Web Host Directory 'eCommerce webhosting award' and was also announced as the best dedicated server package in August 2005 by HostReview.

For any press enquiries, please contact:
Elke Panzner or Sam Grace at Rainier PR, tel. +44 (0) 207 494 6570

Elke Panzner or Sarra Mander
Rainier PR
+44 (0) 207 494 6570

###

Press Contact: Michael Hanna
Company Name: http://www.fasthosts.co.uk
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# posted by (hris @ 7:52 AM 0 comments

Tuesday, March 14, 2006

Domain Names to Sell for $300?

One and Two-Word Dot-Com Domain Names to Sell for $300

Domain name liquidator BRANDomains announces new sale

Sacramento, Calif. (PRWEB) March 14, 2006 Domain name liquidator BRANDomains.com announces a special domain name liquidation sale. The portfolio includes 129 dot-com domain names and five other domain name extensions, including several one-word dot-com domain names. All domain names are offered for $300 each via BRANDomains.com using an escrow service.

The rich portfolio includes many popular domain name and search keyword categories, including IPO, stock, investment, movie, photo, book, auto, weather, music, search, ticket, job, sports, fitness, poker, New York and employment domain names.

Sports
--------
adventure sports guide
arena sports bar
football pulse
sports fan gear
supreme sports picks

Fitness
--------
body energized
fitness toolbox

New York
--------
experience new york
nyc job hunt

Poker
--------
pokermania
poker visors

IPO
---
IPO quotes
IPO contact
IPO hunters
IPO prices
IPO topia

Stock and Investment
--------------------
Invest Week
Stock User
EquaTrade
Quote Lines
Quote trax
Stock Fest
TradEquity

Movie
-----
Relic Movie
Movie Types

Photo
-----
Photo Hound
Photo EZ

Book
----
Nu Book
Financing Books
Barter Book
Book Upload
New Age Book

Auto
----
On Time Auto
Acme Autos
Tire Lookup
Parts Truck
Tire Vendor

Beef
----
Nebraska Prime
Nebraska Steaks

Weather
-------
Map Weather
Weather Models

Music
-----
Reno Music
Music Lair
MusiCritic

Search
------
Electro Search
Secondary Search
New Crawler
Find Topic

Job and Employment
------------------
Job Oupost
Hire Ideals
Hire Revenue
Skill Indicator
NYC Job Hunt

The portfolio includes fourteen one-word, dot-com domain names, including: Caribi, Geocentrism, Parthians, Piraque, Polycentrism, Spiralling, Stirk, Beverageous, Zicar, Cargaecia, Mononym, Matronym, Tetralogy, Recockulous.

In addition, there are many popular brandable and two-word domain names, including: Greek Services, Dine Detroit, Gear Tips, Lawn Quote, Notebook Light, Red Carded, Searing Hot, Xtra Xtra, Author DVD, Facial Imagery, Active Interest.

Finally, the portfolio includes many domain name industry related terms.

To purchase any of these domain names via secure escrow service, please visit http://www.BRANDomains.com.

###

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# posted by (hris @ 9:06 AM 0 comments

Another Firm Allowed To Be WebAward Sponsor - Film At 10

NewsUSA Named WebAward Sponsor by The Web Marketing Association

NewsUSA has been named a 2006 sponsor of the Web Marketing Associations 10th annual WebAward Competition, the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site.

Falls Church, VA (PRWEB) March 14, 2006 -- NewsUSA has been named a 2006 sponsor of the Web Marketing Associations 10th annual WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals who create and maintain outstanding corporate Web sites. The 2006 WebAward Call for Entries will begin April 2, 2006 at www.webaward.org.

"We are pleased to have NewsUSA helping us to promote the WebAward Competition again this year," said William Rice, President of the Web Marketing Association. "NewsUSAs ability to provide news and features the newspapers, magazines and radio outlets throughout the country is critical in helping us not only to reach important reporters and editors, but also search engine placements, which can increase overall visibility and site traffic".

"Helping support the online marketing community is an important part of NewsUSA's philosophy," said Rick Smith, President and CEO of the NewsUSA. "We recognize the value of participating in a program such as the WebAwards. Winning a WebAward not only provides valuable feedback from expert judges, but also gives companies a valuable marketing tool and shows company management that their Internet investments are on the right track. We are pleased to support the efforts of the Web Marketing Association and the WebAward program."

More than 2,300 sites from 33 countries were adjudicated in 93 industry categories during last year's competition. Entries are judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology. The competition is judged by a team of independent Internet professionals representing a variety of relevant disciplines of Web site development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.

The 2006 WebAward Competition current sponsors include BURST! Media (www.burstmedia.com), SimpleFeed (www.simplefeed.com), Register.com (www.register.com), NewsUSA (www.newsusa.com), AdTools Inc(www.adtoolsinc.com., Small Army (www.smallarmy.net), Perseus Development Corp (www.perseus.com) and PRWeb (www.prweb.com). Media Sponsors include Website Services Magazine (www.websiteservices.com), AdRants (www.adrants), MarketingVox (www.marketingvox.com), MediaPost (www.wediapost.com), eComXpo (www.ecomxpo.com), Ad:Tech (www.ad-tech.com) and Macworld (www.macworldexpo.com).

The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.

About the Web Marketing Association

The 10th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit www.webaward.org.

About NewsUSA

For more than 18 years, NewsUSA has been successful in providing national publicity placement for our clients. We have provided media placements to more than 3,000 clients in a variety of fields public relations, communications, nonprofit, government, health care, automotive, and health and beauty to name a few. Because of our long-standing relationships with over 16,000 media outlets, we have successfully delivered more than 5 million print and radio placements and billions of dollars of media ad space nationwide.

Our clients include many Fortune 500 companies and some of the largest associations and public relations agencies in the world, as well as smaller companies and individual entrepreneurs. Visit www.newsusa.com for more information.

For more information contact:
William Rice
President, Web Marketing Association, Inc.
860-558-5423

###

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# posted by (hris @ 6:47 AM 0 comments

Monday, March 13, 2006

Marketing Information Site Tries Offering 'Free Stuff'

MarketingSherpa's Sherpa Store Launches Free Marketing Information on 'Free Stuff'

MarketingSherpa today launched a new section of Sherpa Store called Free Stuff, which provides practical resources from MarketingSherpa related to Sherpas buyers guides, benchmark guides and how-to handbooks for advertising, marketing and PR professionals.

Warren RI (PRWEB) March 13, 2006 -- MarketingSherpa, a research firm publishing Case Studies and benchmark reports for marketing, advertising and PR professionals, announces the launch of its newest service: Free Stuff, a helpful collection of free marketing resources, available at http://www.sherpastore.com/freestuff.html.

We have so many great free resources related to our buyers guides, benchmark guides and how-to handbooks, we wanted to make sure that everyone who visits SherpaStore.com knew where to find it all, explains MarketingSherpa publisher Anne Holland. Plus, we have articles highlighting the trends uncovered at our annual ContentBiz, Email and Business-to-Business Lead Generation Summits.

As MarketingSherpa adds new research reports to the Sherpa Store, the Free Stuff section will grow with free resources related to them.

MarketingSherpa Free Stuff includes:

-- Audio conference presentations from MarketingSherpa Benchmark Guides and How-to Handbooks
-- Excerpt from The Buyers Guide to Email Service Providers
-- Key trend reports from the Search Marketing, Email and IT
Marketing Benchmark Guides
-- Author interviews
-- Wrap-up reports for every MarketingSherpa ContentBiz, Email and Business-to-Business Lead Generation Summit

About MarketingSherpa
MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals. The firm's new Case Studies are read by more than 173,000 professionals every week. Visit the award-winning site http://www.MarketingSherpa.com.

###

Press Contact: Anne Holland
Company Name: MARKETINGSHERPA
Email: email protected from spam bots
Phone: 401-247-7355
Website: www.MarketingSherpa.com

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# posted by (hris @ 8:19 AM 0 comments

Email Marketer Finally Allowed To Sponsor WebAward Competition

ExactTarget Named Award Sponsor By Web Marketing Association

ExactTarget, the leader in on-demand email marketing software, has been named a 2006 sponsor of the Web Marketing Associations annual WebAward Competition.

Indianapolis, IN (PRWEB) March 13, 2006 -- ExactTarget, the leader in on-demand email marketing software, has been named a 2006 sponsor of the Web Marketing Associations annual WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals who create and maintain outstanding corporate Web sites. The 2006 WebAward Call for Entries will begin April 2, 2006 at http://www.webaward.org.

We are pleased to have ExactTarget support the WebAward Competition again this year, said William Rice, president of the Web Marketing Association. ExactTargets expertise in delivering customized emails to our opt-in lists is critical to helping us get the word out regarding the WebAwards. We will use ExactTargets email program to manage and analyze the communications we send to those interested in our award programs.

Email is the most powerful marketing tool available. If used properly, nothing is more personalized, inexpensive, interactive or easier to execute, said Chris Baggott, co-founder and chief marketing officer of ExactTarget. Winning a WebAward not only provides valuable feedback from expert judges, but it also shows company management that their Internet investments are on the right track. We are pleased to support the efforts of the Web Marketing Association and their WebAward program.

More than 2,300 sites from 33 countries were adjudicated in 93 industry categories during last years competition. Judges evaluate entries on design, copy writing, innovation, content, interactivity, navigation, and use of technology. Judges include a team of independent Internet professionals representing a variety of relevant disciplines inWeb site development, including members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.

In addition to ExactTarget (www.exacttrget.com), the 2006 WebAward Competition current sponsors includes BURST! Media (www.burstmedia.com), SimpleFeed (www.simplefeed.com), Register.com (www.register.com),