Friday, March 30, 2007
Panelists Think Links More Important Than Text
Apogee Search is a search engine marketing firm based in Austin TX, and was founded by early internet pioneers and McKinsey & Co. alumni. Since its inception in 2001, Apogee Search has rapidly grown to become the pre-eminent SEM agency in Texas. Focusing on a variety of search marketing methods that include: Paid Search (PPC), Natural Search (SEO), Affiliate Marketing, and Pay-Per-Call, Apogee Search's solutions are designed to drive qualified, targeted visitors to B2B and B2C websites for more leads, customers, revenues and profits.
Expero Inc is a website design, usability, and content development firm creating user experience solutions for software products and websites. Unlike traditional design and usability firms, which have a single point of expertise and focus on a portion of the user experience problem, Expero provides a user experience solution that strives to create a user-driven website on target with the needs and expectations of the client's audience.
Wednesday, March 28, 2007
Will Lonely Bloggers Viral Video Help Them Get Dates?
Viral Video is Evolving -- Startup LonelyBloggers.com Launches With Viral Video CaseStudyLonelyBloggers.com launches a 7 epsiode, 40 minute viral video series called LBTV. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube.
Toronto, Canada (PRWeb) March 29, 2007 -- LonelyBloggers.com a new free dating website, joins an already saturated market with very well-funded competitors. How does one compete in the personals space with companies that can outspend them many times over?
The company originally thought about buying search engine keyword advertising, but after figuring out that other dating websites are paying often over $1 per click to drive traffic to their dating sites, we realized we needed to go viral in order to get the results required to grow LonelyBloggers.com
Viral video is definitely evolving beyond the traditional 30-second clip. Content is still king and we took that approach while developing our viral video series. We also believe in sharing what we learn with LBTV and will be releasing it as a casestudy for other companies to learn from.
LBTV Viral Video Series is a 7 episode, 40 minute viral video series and can be watched on YouTube now.
Objectives - Our goal for the LBTV viral video series is to be viewed at least 500,000 times and generate 2500 signups. Our key strategic issue is whether or not video can effectively drive traffic and sign-ups back to LonelyBloggers.com
Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers.com was able to produce our viral videos with only a $5000 budget.
Thinking of integrating video into your marketing mix?
- Videos don't disappear after people click on them like traditional CPC ads
- Video can be shared, emailed, embedded into blogs and is indexed by search engines
- Video can enhance your brand image and build relationships with people visiting your site
- Video can be re-purposed in a variety of ways, including TV advertising
- Video can be uploaded to literally hundreds of video sharing sites
- Video doesn't have to be expensive and can be done with a simple webcam
Unlike the late 90's where .dotcom companies spent millions to get their brands seen, web2.0 is all about leveraging blogs, social networks and other free distribution channels to get the word out. LBTV is our Super Bowl ad without spending the millions of dollars to create it.
Internet dating can be dangerous, especially if you make the mistake of offering any personal details about yourself. LonelyBloggers.com has produced an Internet Dating Safety Tips video to help generate awarness of dating safely online.
- Despite recent reports, bloggers are not lonely people. In fact, bloggers tend to be hyper-communicators that seem to be very well adjusted to society and have elevated social skills as a result.
- We use the term viral video often in our communications, but we think the LBTV series is more about branded-content leveraging free distribution channels like YouTube.com instead.
- Members can leave video comments on our blog and member forums, which makes LonelyBloggers.com a very sticky site to visit. We use our blog and forums as secondary acquistion and retention tools to keep people coming back to the site.
Husband and wife team Producer/editor Michelle De Long and Director/editor David Miller are the creative and production minds behind LBTV and lonelybloggers.com viral videos. Through Michelle's television company Mimi Productions and Dave's feature film company Mindlight Films they together have created a new agency solely for internet based branded advertising and entertainment, viralfilmvideo.com.
Michelle is a 15-year veteran of television programming and network news and Dave has produced 11 feature films. With their years of experience they both see the future drifting towards embedded advertising in entertainment videos. While this is nothing new in the television and film landscape, with product placement, Michelle, Dave and their production partners see the future in products and brands that are the show. Now that streaming video on the internet has exploded with hundreds of video sharing sites, it is the perfect time for the creation of a new type of brand specific visual medium. The difference for viralfilmvideo.com and a traditional ad agency is that the team behind it understands that overhead must be low and creativity must be high. By working with small companies that may or may not have a marketing department and who can't afford a traditional ad campaign or ad buys on tv, viralfilmvideo.com can give them a leg up but placing longer form entertainment ads on the internet.
For more information about LonelyBloggers.com we suggest you visit the LonelyBloggers.com blog which tells our story.
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Press Contact: JEFF TRUMBLE
Company Name: LonelyBloggers.com
Email: email protected from spam bots
Phone: 647-340-5337
Website: www.lonelybloggers.com
Over-Commitment to Buzz-Words May Stem From Damaged Digital DNA
space150 Starts 2007 with a Bang, Winning New Business from Andersen Windows, Dairy Queen, and Schwan's Home Service, Inc.2006 was a dramatic year of growth for space150, and it set the stage for three new client partnerships we're excited to announce: Andersen Windows, Dairy Queen, and Schwan's Home Service, Inc.
Minneapolis, MN (PRWeb) March 29, 2007 -- 2006 was a dramatic year of growth for space150, and it set the stage for three new client partnerships we're excited to announce: Andersen Windows, Dairy Queen, and Schwan's Home Service, Inc.
All three brands are leaders in the offline world, and they have partnered with space150 to achieve their rightful place as leaders in the digital world. Whether through online, mobile, or other emerging technologies, these brands want to drive their respective industries into the modern age of marketing.
"We have always been proponents for digital-centric branding," says Billy Jurewicz, space150 CEO. "And clients are now starting to demand more of our services. Progressive marketers, in particular, are looking for interactive specialists who can lead them into the modern media world."
As a hybrid agency, tying the best creative practices with the latest technologies, space150 is perfectly positioned to capitalize on this strategy in a way traditional agencies simply can't.
"The concept of new world branding has evolved from traditional advertising," says Lori Yeager, space150 Strategy & Insight Director. "Historically, advertising has been more of a monologue--a singular message delivered to a mass audience. The introduction of new technologies has allowed for a true dialogue, a one-on-one interaction with the consumer at all touch points. It's about developing a real relationship based on give and take."
But we're not going to rest on our laurels; the name of our game is over-commitment to evolution. We've recently expanded our office space in Los Angeles. A New York office is on the horizon, as is a state-of-the-art digital production studio. And 2007 will bring continued growth and new opportunities to space150, challenging our team to take our creativity and service to the next level.
About space150
space150 is a full-service agency with digital DNA: we help create and upgrade brands to the modern world, with a focus on helping our clients realize a return on their digital investments. Our services cover everything from full branding and marketing to technical design and development.
For more information about space150, call Lindsay Wenner at 612.332.6458 or visit www.space150.com
# # #
Press Contact: Lindsay Wenner
Company Name: space150
Email: email protected from spam bots
Phone: 612-332-6458
Website: http://www.space150.com/
Thursday, March 22, 2007
Register A Domain For $35 A Year. Forward That Domain For Only $49 More!
Retro Domain Registration Prices and Domain Forwarding Fleecing Shock Internet Consultant!
On one forum yesterday, a visitor was looking for advice for domain registration, hosting, and forwarding. In the course of trying to help them, I went to www.Register.com to confirm something they said. They indicated that they were being charged a fee for forwarding a domain to their main domain. Since I had never heard of this, I doubted it was true. I couldn't find information about that easily, although I did receive a shock that they were charging $35 a year for domain registration! Since we all know the cost of a domain registration to a registrar is $6.00, I expect to see prices anywhere from $6.99 (www.Domainsite.com) to $15.00 (www.DirectNIC.com. With $9.00 ($8.88 at www.Namecheap.com ) being about average.
So I called www.register.com to ask about this and they did confirm that they charge $49.00 a year to forward domains. When I expressed my shock at this I was told that if someone paid for about 5 years of registration that they would forward it for free, or forward it with ads displayed.
Heck, I don't know, www.Register.com may be the best registrar around, but I still don't see how people can pay those kinds of prices today unless they are clueless or uncaring. So I thought I should post some kind of warning in hopes that people find it and void wasting their money on register.com's domain registration and domain forwarding service.
I use the other domain registrars mentioned above, and none of those links are affiliate links. I prefer www.Namecheap.com these days partly because the have a domain sales marketplace and provide free hidden WHOIS security with domain purchases.
Feel free to contact me if you have questions about domain registrations and hosting.
(hris
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SEIO Firm Unveils New SEO Technology, Service, and Acronym
Engine77 -- Search Engine Internet Optimization Firm Unveils New SEO Technology and ServiceInfinidigm, Inc., a search engine optimization, search engine marketing, and software development firm, announces its cornerstone search engine marketing and search engine optimization technology-based service called Engine77. Engine77 is a robust software platform and service used to optimize web sites, perform market research, and develop sites based upon the analysis.
Chandler, AZ (PRWeb) March 22, 2007 -- Infinidigm, Inc., a search engine optimization, search engine marketing, and software development firm, announces its cornerstone search engine marketing and search engine optimization technology-based service called Engine77. Engine77 is a robust software platform and service used to optimize web sites, perform market research, and develop sites based upon the analysis.
Engine77 is like a cockpit for SEO. The software platform performs millions of calculations in real-time to visually feed data to the optimization engineer, who performs modifications and knows their consequences before spending a single cent on development--and more importantly, not spending costly waiting time for real results.
Engine77 helps the optimization engineer support the client by filling a Decision Support Analysis (DSA) role. The engineer can weigh the effects of changes from the whole site downward to a single word of content. Thus, Engine77 facilitates the best decision-making possible. Engine77 converts live data into meaningful marketing analysis in minutes versus weeks or months, and it is a surgically sharp instrument when needed by those who must be precise and decisive.
Engine77 maximizes internet development efforts because search engine optimization is considered from the ground upward, instead of as an afterthought. Development and optimization are concurrent with Engine77 guiding the project.
Download a brochure by visiting http://www.engine77.com .
Source: Infinidigm, Inc.
Contact:
Judy Cresanta, Marketing Director
Engine77
Tel: 1.866.663.8708 ext. 102
Web: http://www.engine77.com
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Press Contact: Judy Cresanta, Marketing Director
Company Name: Infinidigm, Inc.
Email: email protected from spam bots
Phone: +1-866-663-8708 102
Website: http://www.engine77.com
Friday, March 16, 2007
Loophole in RegisterFly.com's System May Save Domain Names
Poker Blog Finds Loophole in RegisterFly.com's System That May Potentially Save Over 1 Million Domain NamesOver 200,000 Clients, which include the Government of Thailand, the Easter Seals charity and Pop star Michael Jackson, could be eligible to save their domain names from loss. A Poker Blog Has Found an Emergency Solution.
Miami, FL (PRWeb) March 16, 2007 -- After over a year turmoil at the Registrar know as RegisterFly there may a be a solution to those inclined to save their domains from loss. RegisterFly has been in and out of courts and has a pressing issue with ICANN, and it seems that a lot of clients want to leave this registrar.
There has even been a website created by distressed RegisterFly clients at registerflies.com. In the wake of all this turmoil a poker blog has found the solution that could potentially help save millions of domains from loss and help RegisterFly's clients transfer their domains to another registrar.
The problem that current RegisterFly clients are having is that they have a lock on their Whois information and therefore cannot transfer their domains until they obtain Authorization Codes from RegisterFly.com. Mr. Valentino Viccetzar, writer for the Poker Rouge Blog, has found a solution that outlines exactly how to acquire the codes in the RegisterFly system quickly.
The solution came to Valentino Viccetzar after weeks of trying to switch registrars, when he was faced with the loss of his domains. "The fascinating part of it all is that we (RegisterFly clients) could have transferred the domains long ago ... had we known this loophole," states Mr. Viccetzar. On his blog post he outlines a 15 Step Process that "If followed to the letter, should give you the (authorization) codes and start the domain transfer immediately."
The Full 15 Step Process is Outlined Here.
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Press Contact: Valentino Vicceztar
Company Name: Poker Rouge Blog
Email: email protected from spam bots
Phone: +1(305)517-7417
Website: http://www.PokerRouge.com/Blog/
Friday, March 09, 2007
Domain Reseller to Auction RadioSatellite.com Domain Name
Super Domain Store Inc. to Auction RadioSatellite.comSuper Domain Store Inc., a domain reseller located in Pompano Beach, Florida, announced that it would auction off the domain name RadioSatellite.com on March 20, 2007.
Pompano Beach, FL (PRWeb) March 9, 2007 -- Super Domain Store Inc., a domain reseller located in Pompano Beach, Florida, announced that it would auction off the domain name RadioSatellite.com on March 20, 2007.
RadioSatellite.com is a highly desirable dotcom domain. "A quality domain name is imperative for success," said Scott Kowall, president of Super Domain Store. "Having the main keywords as part of the name is important for identification and search engine optimization. In real estate it is about location, location, location. The web is virtual real estate and a domain name is about location, location, location. A good domain name is one that people and search engines will find without branding."
The auction will be on eBay.com. Ebay is a trusted and reliable auction service.
"When it comes to domain names, .com is the gold standard," added Mr. Kowall, "Good dotcom domain name availability is becoming rarer and rarer, like good real estate, domain value goes up."
The former comedian created ComedyZine.com a decade ago and soon after started acquiring domain names. He now spends his time developing Websites for his various domain names. Kowall's sites are diverse, they include SuperDomainStore.com, XtremeCD.com, iHealthy.us and the adult DVD store KinkySexShow.com. He recently converted ComedyZine.com from a monthly comedy and commentary site to a comedy CD, DVD and T-shirt store. "Most of the comedy material is still on the site," Kowall adds, "Like NBC says, 'If you haven't seen it, it is new to you.'"
RadioSatellite.com is the ideal domain for satellite companies, retailers, content distributors and content providers. This is a rare domain name and this auction will be the only opportunity to acquire it.
More information on the domain auction is available at http://www.RadioSatellite.com and http://www.SuperDomainStore.com
About Super Domain Store Inc.
Super Domain Store Inc. specializes in the reselling of quality high profile domain names.
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Press Contact: Scott Kowall
Company Name: Super Domain Store Inc.
Email: email protected from spam bots
Phone: 954-946-7488
Website: http://www.SuperDomainStore.com
Thursday, March 08, 2007
SEO Contest: Want Results With Those Rankings?
WHY IS search engine marketing defined by diametric opposition? It seems like for every question there are two extreme answers. And these polar opposite viewpoints are held with a tremendous amount of passion. The smallest questioning of our position can unleash a firestorm of retribution. Blogs kick themselves into high gear as aspersions are cast without a second thought. We rise passionately to defend our position, questioning the pedigrees and mental capacities of our opponents. How could someone be so incredibly dense as to not see it our way?
In the past few months, little has raised such a passion of opposing viewpoints as the questioning of the value of organic optimization. The verbal feud that took place in the blogosphere is well-known to most of us within the industry. If you've been one of the few that has remained blissfully ignorant of the David Pasternack (co-founder of Did-It) "Is SEO rocket science" debate, count yourself fortunate. It's not so much the debate I want to focus on, but the fallout of that debate because I think there's a valuable lesson that we can all learn from it. As the organic community rose to defend its collective value, Threadwatch.org had the idea of launching an SEO contest. The premise of the contest was simple. Whoever ranked highest for the phrase David Pasternack by noon on March 1 was the winner. A Who's Who of SEOs rose to take the challenge, using every trick in the book to try to propel their page to No. 1 in the Google data centers.
Predictably, the tactics ranged from the white to the dark gray. The winner, when all was said and done, was the page that had been ranking previously for a chef in New York also called, coincidently, David Pasternack. There was a post on Dave Pasternack's Did-It corporate blog that said, with a decidedly sarcastic tongue-in-cheek approach, "See? We told you so! SEO isn't rocket science and after you guys threw the best you could at the algorithms, the page that was there before the contest was still the one ranking number one on Google." That's one viewpoint.
One of the most interesting entries was a late one by Greg Boser. Greg's approach leveraged the existing notoriety of David Pasternack, the chef. Greg's approach was not so much based on technical tricks (although they did play a role), but rather a very clever strategy that was aligned with the inherent nature of people who frequent the Web. Greg didn't win the contest, but he came within a whisker's width of doing so. The fact was, Greg reluctantly entered the contest late (more irony, both Greg and Dave Pasternack called SEO contests stupid, but both entered) and he wanted to time his entry so that it climbed the search engine ranks and claimed the top spot within 12 hours of the closing of a contest. He wanted to show that not only could you control your organic visibility, but you could do it with a fair amount of predictability. His timing was a little bit off, due more than anything to variations in the various Google data centers, but he definitely showed that with the right approach, you can influence search results.
Recently, I wrote a column about the future of SEO and SEM agencies. And I said that the time may soon be coming when the technical wizardry that SEOs tend to rely on may have limited value. One thing, however, that will never have limited value is the ability to understand how people think and work -- and then to be able to translate that into an online reality.
Gord Hotchkiss is the president of Enquiro, a search engine marketing firm. He loves to explore the strategic side of search and is a frequent speaker at Search Engine Strategies and Ad:Tech. Check out his blog at http://www.outofmygord.com
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March 9th, 2007 at 3:20 am
Best article I've read in a long time. So often they are hyped or just plain wrong in what much of what they spew.
At the risk of further becoming a target, I'd just like to comment that these contests are interesting and educational, but rankings are a pretty poor indication of SEO success. I would much rather see a contest that uses traffic or better yet, SALES as a measure of success.
Rankings may or may not equal traffic, but trafic is finite. The only question then is about the quality of that traffic, and that is validated by conversions.
Given that kind of contest, I think many of those in our industry would fall far short of the goal and those that focus on what really matters, traffic/conversions would prevail.
Wednesday, March 07, 2007
Blogger Conference to Help Create Tomorrow's Blog Stars
PostieCon '07 Blogger Conference Gathers Bloggers to Help Create Tomorrow's Blog StarsOrlando conference attendees will learn from the best about creating blog uniqueness, value, and building traffic.
Orlando, FL (PRWEB) March 7, 2007 -- The renowned entertainment capital of the world, Orlando, is playing host to a gathering of rocks star and "want-to-be" rock star bloggers at PostieCon '07, a conference that is as much about serious fun as it is about learning and networking. The 2-day event, Friday, June 1 through Saturday, June 2, 2007, will feature networking opportunities, a VIP exhibition hall, and a variety of speakers representing the diversity of the blogging world.
Part conference, part party, PostieCon '07 will feature a variety of interactive events that embrace the concept of self expression and social networking. Days are packed with individual presentations, group discussions, and opportunities to meet and network with peer bloggers as well as the most popular internet personalities from around the world.
Those new to blogging can take advantage of a "Blogger Bootcamp" and get a blog up and running while at the event.
Keynote speaker Robert Scoble is number 9 on Forbes Top 25 Web Celebrities. Scoble is best known for his popular blog, Scobleizer, which came to prominence during his tenure as a technical evangelist at Microsoft. Additional speaker David Ponce is a web entrepreneur who took up blogging as a hobby over three years ago, and is now a full-time blogger and leader in the niche-marketed micro publishing business.
PostieCon '07, sponsored by blog advertisting network PayPerPost, is open to all bloggers from anywhere and everywhere, and is themed "You're a Rock Star" to emphasize the goal of helping bloggers create better, more well-known and more profitable web sites. The exhibition will feature the latest products and services that are essential for the blog industry's niche needs. Would-be participants can register and get more information at www.postiecon.com.
# # #
Press Contact: JASON OVITT
Company Name:
Email: email protected from spam bots
Phone: 847-955-0700
Website: www.postiecon.com
Buy, Sell & Talk Domains - Nameslot.com - Domain Name Forums
Monday, March 05, 2007
India To Get "Google Adwords-Like" System
Web2Corp's WBTO ByIndia.com to Launch "Google Adwords-Like" System in IndiaAds.ByIndia.com will Support Growing Advertising Demand for the Online Media Markets in India
Orlando, FL (PRWeb) March 5, 2007 -- ByIndia.com, India's #1 India-centric search engine and social networking site, has seen remarkable growth since it was acquired by Web2Corp four months ago, and will soon be adding another new feature. Starting on March 15, 2007, ByIndia.com will have keyword powered advertising available that is similar to Google or Yahoo.
Ads.ByIndia.com will feature keyword listings on the top of the page as well as on the right margin, similar to AdWords' functionality. However, unlike AdWords, inline images will be supported on advertisements on the right margin, affording advertisers an opportunity to reinforce advertisements with extra visual punch.
"Google's AdWords program netted the company more than 7 billion dollars in 2006," said William Mobley, CEO of Web2Corp. "While the market in India is smaller than Google's overall reach, it's undergoing an almost explosive growth. According to Heernet Ventures, the Indian media market will grow from 9.2 billion US dollars in 2007 to 17 billion in 2012, or 766 billion INR. We will be able to gain significant market share in India quickly, because we're the first serious contender in their social media market. This is crucial both for ByIndia and for advertisers because early movers will have the opportunity to get a large share of the average Indian web user's mindshare quickly and at a tiny fraction of the price of advertising in more developed markets. Ads.ByIndia.com is looking to get more than just Indian advertisers, though, and will accept payment in INR rupees, GBR Pounds, US Dollars, and Canadian dollars. Google's own Eric Schmidt stated that India is going to be the largest Internet market in 5 or 10 years, so the potential to start generating brand loyalty in the fastest-growing economy in the world while it is still inexpensive is very valuable.
"As the #1 Indian search engine and social networking site, ByIndia.com offers advertisers clear value, both in terms of traffic and content, as it allows businesses to target the Indian market. 53% of India's population is under 30, and ByIndia.com is a remarkable vehicle that will get advertisers in front of adults who are approaching the top of their earning potential, freeing up disposable income and developing families."
About Web2Corp:
Web2Corp is a Web 2.0 internet technology development firm dedicated to rapid creation and adaptation of technologies. Web2Corp addresses new markets of users by creating and simplifying useful products, reducing the level of user technical skills required, and lowering prices for consumers. Web 2.0 technologies have become increasingly popular, with the use of Web 2.0 applications such as e-commerce or blogs up more than 25% over the last year, according to comScore networks. The Web 2.0 market generates more than 20 billion dollars of revenue a year, with well-known companies like Google.com, Flickr.com, MySpace.com, eBay.com, Craigslist.com, and Blogger.com making up the majority of the income.
For more information on ByIndia.com or for rules and details of the ByIndia.com 5 Million Dollar Sweepstakes, visit www.ByIndia.com
For more information on Web2Corp or to see Web2Corp's Safe Harbor Act Disclaimer Notice, go to www.Web2Corp.com
Contact:
Trevor Longino
Communications Director, Web2Corp
407.540.0452 (Office)
321.256.2939 (Direct)
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Press Contact: Trevor Longino
Company Name: Web2Corp
Email: email protected from spam bots
Phone: 321.256.2939
Website: www.ByIndia.com
Saturday, March 03, 2007
Bring out your dead! (Links, that is...)
Top Domain Sales Feb 19 - Feb 25
Refresh.com $115,000.00
PopupBlocker.com $75,000.00
Moka.com $72,223.00
FreePornMovie.com $59,750.00
Career.net $52,500.00
Office.de $50,540.00
Submission.com $42,000.00
SexVedio.com $42,000.00
SexVidoes.com $41,250.00
Buff.com $40,500.00
BloodTest.com $40,251.00
LatinoPorn.com $40,000.00
FreePornoVideo.com $39,638.00
Maklare.se $39,366.00
Villa.de $36,383.00
NudeBollywood.com $35,250.00
Dressy.com $34,501.00
Hentei.com $30,250.00
BollywoodNude.com $30,250.00
XXXCams.com $30,000.00
Other notable sales include FruitGiftBaskets.com ($26,250), 1P.com ($20,500), Behind.com ($13,000), Utoob.com ($10,000), ESD.net ($7,500), Rental.info ($7,000), CharlesDarwin.com ($6,766), and Spanish domain Yell.es ($13,230).
Did you catch it? 1P.com ($20,500)!